It is Not Business as Usual as COVID-19 Cripples Everything on Its Path

The World Health Organisation (WHO) was not in a rush to declare the coronavirus a pandemic. However, on the 11th of March, 2020, it finally did. With over 110,000 cases reported worldwide, COVID-19 has become a global concern that has institutions and organisations around the globe shutting down.

The virus poses a very real threat and health experts around the world are still not entirely certain about its impact. One thing is certain though; its effect has been felt everywhere from Hollywood to the office.

Consequently, many countries have placed travel bans and people are being encouraged to work from home. Large gatherings have also been discouraged. This means that people can no longer go to the games or the movies. They cannot attend concerts or even go to church.

In Kenya, the Ministry of Education has ordered all schools and institutions of higher learning to close. In addition, COVID-19 hotlines are being shared on various social media platforms.

Why the Need for Seclusion?

The media is awash with video footage and images of people wearing masks in a bid to reduce their chances of contracting the coronavirus. There have been reports, sometimes comedic ones, of people panicking because someone sneezed or coughed.

Public places in many countries are being sanitized and fumigated. Extensive campaigns encouraging people to wash their hands regularly are being run. All this goes to show you that coronavirus is highly contagious.

How it is Transmitted

The coronavirus is clinically known as SARS-CoV-2 (Severe Acute Respiratory Syndrome Coronavirus 2).  When someone contracts the virus, it results in the disease known as COVID-19. The disease is passed on from one human to another via respiratory droplets.

Being a new strain, the coronavirus is not familiar to our immune systems. As of now, a vaccine has not been developed for it.

Health experts believe that the main method of transmission is person-to-person contact. Contact with an infected person exposes you to the virus. If they cough or sneeze without covering their nose or mouth, you are likely to be infected as well.

They will transfer respiratory droplets from their mouth and nose that carry the virus in them and transfer it to you. They may also pass it through a handshake. If they touched their mouth or nose with their hand, they can transfer it if they shake your hand.

If you then touch your own mouth and nose, you will give the virus access to your body. This is why health experts are giving directives such as the following:

  • Do not touch your face, mouth or nose
  • Wash your hands regularly
  • Use a hand-sanitizer regularly
  • If you have any of the symptoms, seek medical intervention immediately and self-quarantine
  • Do not shake hands

This, in essence, is why there is a need for seclusion. It helps to reduce person-to-person transmission which helps to curb the spread of the virus.

The Impact of Seclusion on Businesses and the Economy

Seclusion is already having far-reaching effects on individuals. When the first case of coronavirus was announced in Kenya, there was a rush to stock up on toilet paper and hand-sanitizer in many households.

That brought about a flurry of memes and hilarity as people tried to relate the virus to the product. However, it poses a real threat to businesses first and the economy at large. Travel bans are already in place. That spells doom for the tourism industry.

In addition, Kenya has strong economic ties to China. In addition, many business people import their wares from outside the country. The ban on travelling is bound to affect many businesses and the rollover on the economy will be just as great.

Schools are closed and the most pressing question on Kenyans’ minds is, “What next?” How long will they be closed? What will the students, especially the candidates, do? What about the teachers?

In addition, people who are in seclusion cannot report to their offices. The hours lost may not be recovered when the crisis is finally over.

Remote Working through the Pandemic

Simply put, working remotely means working from outside the conventional office. This could mean working from home. Is it not a pity that many spend so much money creating homes they barely spend time in?

Working remotely could also mean being able to travel with your work. All you need is your computer or laptop and a reliable internet connection. You could hold video conferences in place of meetings and submit your work via email or fax.

This is the way to go as we grapple with SARS-CoV-2. Remote workers will have limited to no physical contact with other people. Additionally, they will also not be able to transmit the virus if they have it.

Benefits of Remote Workers to Business

Your business could benefit greatly from having your employees work from home. Here are a few of the benefits you will enjoy:

1.      No more Commuting

The work commute, especially in Nairobi, is probably one of the most stressful in the world. Whether you use public transport or private means, the jams and matatu shenanigans are enough to inspire a migraine.

Working remotely would drastically reduce the amount of time and money spent travelling to work. Also, the worker is able to get enough sleep as they are not stressing about catching the bus at 4:00 am. You will have a well-rested and ultimately, more productive worker. 

Most importantly, you will not have workers worried about contracting the virus. This is very possible on the crowded, fast-moving matatus which always have space for one more.

2.      Giving the Worker More Autonomy

Individual workers may have varying ideas about how they want to work. However, in the office, they are expected to fit into one box or follow certain protocols. When they work remotely, they have more liberty to work how and when they want to.

Naturally, you will have some rules to guide their work. They can clock in and out at specific hours, for instance. However, they will appreciate the freedom to create their own preferred work environment.

3.      Make Better use of Technology

Technological advances make it possible to work from home. There are faster Wi-Fi connections, smart gadgets, VoIP, instant messaging and more. With these tools, seclusion need not be a cause for panic in the business world.

Hence, it is easy to communicate with clients and send work documents back and forth.


Apart from reducing the chances of infection, remote working gives you more satisfied workers. This results in increased productivity. Given the choice between getting a raise and remote working, you would be surprised at the number that would prefer the latter.

The one thing that this pandemic has brought home to many is the possibility and need to explore remote working. It is possible for your business to continue raking in the profits via remote working.

What you need to know about COVID-19

The first case of Coronaviruses was reported in China in December 2019. Since then, the disease has been spreading across the globe. On Sunday, 15th March, HE. Uhuru Kenyatta, the president of the Republic of Kenya made a presidential decree where he confirmed that the virus was in Kenya. He advised local companies to look into ways through which their employees can work from home.

The impact of COVID-19 virus

Due to the need for seclusion, the economy of the countries affected by the virus will be adversely affected. There are travel bans all over the world, countries are using a lot of resources to prevent the spread of the disease while some countries like China and Italy are on complete lockdown.

Apart from the negative economic impact, the social aspect of people is also affected. People are advised to live in seclusion and to avoid social gatherings.

Seclusion is essential in curtailing the spread of the COVID-19 disease.

How businesses and companies are protecting their workers

The health of the workers cannot be overemphasized. Since COVID-19 is a contagious disease, individuals need to stay away from crowds.  In a bid to protect their workers, companies are asking the workers to work from home.

Working from home minimizes contact with many people, thus lowering the risk of contracting COVID-19.

What type of work can workers do from home in Kenya?

The president of Kenya, H.E Uhuru Kenyatta, advised local companies to ask their workers to work from home. He asked the companies to ensure that only critical staff reported to work. The rest of the people should work from home. The big question is, what type of work can be done from home?

In developed countries, working from home is not a new concept. Most people work remotely from the comfort of their homes, thanks to advanced technology. But in Kenya, are we there yet? With the right technological devices, we don’t need to report to our workplace every day.

Types of jobs that can be done from home in Kenya

In Kenya, more than 80% of the population has internet penetration.  These statistics show that many people can work from home since they are already connected. Some of the jobs that can be done from home include;

  • Management
  • Sales and Marketing
  • Data entry
  • Secretarial jobs
  • Accounting
  • Customer/ client service
  • Help desk services

How do you manage a company remotely?

There is a variety of tools that can be used in management. Applications like basecamp, Buffer, Go to Meeting, slack, and dropbox are essential in remote control management. Read more about them here.

The manager can organize his team of workers remotely. He can assign duties, conduct virtual meetings, and have conferences. The workers can also give feedback on their assignments remotely. All that is required is for the workers to have devices like smartphones, iPods, and computers among other devices that are connected via the internet.

Virtual Assistance

Secretarial roles can be accomplished remotely. Through the virtual office, the virtual assistant does all the duties of a secretary remotely. For example, a secretary can receive instructions from the manager and disseminate it to the relevant people remotely all from the comfort of their home.

Letters, meeting notes, and minutes can be dictated to the secretary, who later transcribes them. The secretary can also update people through the various platforms available for the company.

Sales and Marketing

Technology has made it easy for companies and businesses to deal with goods and services. Through social media platforms like Facebook, Twitter, LinkedIn, and other platforms. Sales and marketing representatives can also market and sell goods and services from home.

Accounting jobs

Accounting jobs can be done remotely. Customers/ clients can pay for goods and services using cashless platforms. The accountants can balance the book of accounts from home and prepare the necessary documents. These documents can be shared with the relevant people through email or other available platforms.

 Customer/ client service

Customers/clients’ issues can be attended through phone calls or emails.  Surprisingly, moving the customer service desk home will ease congestions in the reception area of a company. The time taken to respond to customer’s queries is also short compared to time spent in a physical office. 

Data entry jobs

Data entry jobs can be done from home. Data entry entails putting data into a computer from non-electronic sources.  Companies need their day to day operations to be fed into a computer. An employee does not need to report to work to do this. The necessary data can be passed on to the employee through various internet document sharing mediums.

Help desk services

To get help from any organization, you need not visit the organization’s offices physically. A company’s help desk can be handled from home. The company should ensure that there is an officer on standby to answer queries.

Online teaching

All the learning institutions will be closed down by the end of the week. However, learning can still go on through virtual classrooms. The educators in various institutions can prepare and send learning notes to the learners from home. Establishment of open discussion forums for class discussions should be encouraged.

The list of jobs done from home is long. Read more on these here. Like many developed countries, it is time for Kenya to embrace working remotely. Working remotely saves on time and space thus improves the economy of a country.

The outbreak of COVID-19 has created the need for remote working.

What is the COVID-19 Virus?

Coronavirus Disease 2019 Rotator Graphic for (U.S. Air Force Graphic by Rosario “Charo” Gutierrez)

COVID-19 Virus is an infectious viral disease caused by a virus that has never before existed in the history of man.

The virus is known to exist in animals. Although some of its kind are known to infect human beings. Bats and other animals are considered to be the source of the coronavirus.

Sadly, since it’s genesis in Wuhan China, the coronavirus has been spreading speedily across the world. It is estimated that more than 4000 deaths have resulted since then and more humans continue to die every day. The mortality rate is 20 to 30 humans per 1000 people.

Here’s why:

The coronavirus still lacks a vaccine. Besides, nobody has innate immunity to consider themselves safe. The virus spreads through respiratory droplets that can be spread through coughing, exhaling, or a sneeze from an infected individual. The virus incubates for 2 to 14 days after which the following clinical syndromes may result:

  • Fever
  • Cough
  • Fatigue
  • Muscle pain

This virus penetrates the body through the nose, mouth, and eyes.

Impact on How Work is Done

The OSHA (Occupational Safety and Health Administration) recently published a guide for Workforce. This outline is about the COVID-19 impact that has made it necessary to look into an alternative mode of work. OSHA stresses the need for seclusion.

The surest way to control the COVID-19 Virus is to let employees work from home. According to OSHA, the following situations initiate the seclusion of an employee from the workplace:

  • Where an employee shows the clinical signs of the virus.
  • Where an employee suspects they have been infected by the virus. In such a circumstance, the employee may distance themselves from their work premises to protect co-workers. However, this largely depends on the labour rules of a country.
  • Where employees worked with an infected employee or are suspected to have interacted with the infected employee

Besides remote working, social distancing is crucial; especially in learning institutions. Numerous learning institutions have had to close down due to this worldwide crisis. Travel has been restricted. The reduction in commute helps in reducing the spread of the virus.

Let’s have a look at how international companies react to the spread of COVID-19:

How Businesses and Companies Are Protecting Their Workers through Home Working

Firms like Microsoft are making sure that working from home is the preferred approach to work.

Google recently ordered most of its 8000 staff from their Ireland capital to work from home. They are providing free tools to their employees to facilitate this. Through the process, Google promises to create an infection-free working environment. The company aims to test its capability to shift to working online during this process.

Brian Armstrong, the CEO of Cryptocurrency requested some of their workers to start working from home. He said this is an effective way of minimizing the spread of infections of COVID-19.

Amazon promised to work closely with scientists and medical experts to control the spread of COVID-19 Virus. They urged their employees to work from home throughout March. Besides, the giant tech firm promised a paid leave of two weeks for any of their employee who had contracted the virus or been quarantined for the disease.

Jennifer Christie of Twitter said that 5000 employees would be working from home. This would lower the probability of the spread of COVID-19 Virus. Twitter are taking precautionary measures to ensure the health and safety of their employees are guaranteed. Besides, this would enable them to ensure they can operate at their maximum. That would apply in case of an extended period of the virus.

Motorola advises its employees to minimize office work during these hazardous times. Additionally, the company tells its employees to refrain from travel as well as minimize gatherings and in-person meetings.

Benefits of Working from Home

Working from home comes with many benefits— apart from controlling the spread of epidemics, these include:

  • The employee can customize their working environments like noise control and control distractions that are present when working from the office
  • The employee can evade problems associated with traffic and crowds
  • The employee has a flexible working schedule
  • The employee has time for their family
  • The employee is at liberty to choose what they eat
  • Most work-related stress can be reduced when an employee works at the comfort of their home

Employers, too, will have their share of the benefits:

  • They will limit absenteeism at work
  • They will be able to hire the best, like Simon Stade — CEO of Affilorama — puts it
  • They will save more as well as increase the number of working hours, which would otherwise be eaten by the commute of the employees.

Bottom Line,

It is so unfortunate that the COVID-19 Virus is so overwhelming. What does this mean? Until a vaccine is invented, it is likely to continue spreading, especially at the workplace.

The big question is “How do we reduce the effects of the virus at the workplace?” It is simple, let’s promote remote working.

Mary is your usual Kenyan youth trying to make ends meet. Having trained as a professional housekeeper, Mary always relied on the traditional full-time jobs.

Her luck however hit a dead end when she lost her job in one of the prestigious hotels in Nairobi. This was after working for the hotel for 5 years. With nothing to do, Mary joined an online platform where she created an account citing in detail about her level of professionalism.

It has been a year now and Mary no longer cries about losing her job anymore. As we sit having coffee, she receives a job request through an app that she has on her mobile phone. A client is in need of her services. Interestingly, she tells me that through that app, she gets numerous job offers.

She has even trained a couple of other young people who always come in handy whenever she is overwhelmed with job offers.

Mary is just one of the many people who have embraced the gig economy in Kenya. The gig economy can be defined as a scenario where people opt for temporary and flexible jobs as compared to full time jobs.

The gig economy has seen a tremendous growth in the country over the past few years. This has greatly been attributed to augmented internet penetration and the influx of mobile phones.

This coupled with the large number of unemployed youths has led to the significant growth that has been witnessed in the gig economy.

A recent research that was recently carried out by Mercy Corps Youth Impact Lab revealed that the online gig economy in Kenya is valued at a whopping $109 million.

It was further estimated that the gig economy has employed a sum of 36,573 Kenyans. The growth in the gig economy is expected to see a 33% annual growth rate in the next 5 years.

If the 33% growth rate is to be realized, it will mean that the total size of the gig economy will reach $345 million while the number of employed gig workers will rise to 93,875.

With so many young people embracing gig work, it is important to note that the gig economy comprises of so many jobs. No matter what profession you are in, as long as you are not into full time employment, you are part of the gig economy.

A part time professor who offers his services in different institutions, a web designer who works on contract basis, a freelance writer who writes articles for a publication on part time basis and a doctor who offers his services in different hospitals are all part of the gig economy.

So, what makes gig work so popular

  • Most of the tech savvy millennial prefer online gig work as it offers a lot of flexibility and freedom.
  • Gig jobs also offer the benefit of earning premium for skills and services rendered.
  • Most companies prefer gig workers as they usually have specialized expertise for handling particular projects.
  • The fact that gig workers are easily accessible also makes them the perfect choice for employers.
  • Gig work requires little capital. For example, with just a little capital, our young people can easily venture into online gig work such as online rentals (Airbnb), ride hailing platforms (taxify), and they can also register on online professional work platforms.

Although online gig work has been cited to have a number of disadvantages such as not being able to offer stable incomes and social securities, there are some people who are reaping big from freelancing.

Other than having the advantage of working from the comfort of your home and being in a position to decline contracts that you are not happy working on, talent freelancing also create a lot of numerous opportunities for professional workers.

According to Vadim Dagman, who is a talent freelancer within the Toptal network and who is said to have accumulated millions of dollars in earnings over the past five or six years, freelancing;

  • Gives you an opportunity to work on projects at various stages of their development.
  • Gives you an opportunity to meet and create relationships with more people as a freelancer as compared to working inhouse fulltime.
  • Gives you a chance to oversee projects in their infancy stage as well as dictating how they develop.
  • The advent of online platforms helps freelancers overcome the challenge of endorsing themselves. This is because, such platforms help establish relationships for the freelancers.

With so many people seeking to move from the traditional full-time jobs, the gig economy becomes a force that we must reckon with.

The high number of university students graduating each year has led to the high rate of unemployment. However, the easy access to the Internet has opened up the door to numerous opportunities.

You can buy and sell clothes by creating an online store. A mason can post pictures of his masonry expertise on the many social media sites and he will start receiving job offers straight from his phone.

Today, SMEs, household services, healthcare and the hospitality industries have unleashed a whole lot of new job opportunities.

This is because, many of the new generation employees are seeking for the type of employment that allows them to set their own terms.

The gig economy comprises of three separate components namely;

Consumers; The people (clients) who are sourcing for specific services.

Independent Workers; They get paid for performing or delivering certain services.

Platforms; They connect the consumers to the workers. This is usually done through the use of app-based technologies.

The success of the gig economy in Kenya will only be achieved if all the three components mentioned above are treated fairly.

How gig work can be made more appealing

  • Gig based platforms can offer better services to their workers.
  • Although it is almost impossible to offer gig workers all the benefits that full-time employees enjoy, clients and platforms should at least strive to offer perks to the workers.
  • Training and better income can really motivate and encourage the gig workers to take up even more gigs.


A lot of transformation is being wrought by the gig economy. The unemployment crisis is greatly being reduced and we can only embrace this new working trend for a better Kenya.

Are you happy being a freelancer? This sounds like an odd question, one you probably wouldn’t expect to find on a website that focusses on promoting freelancing, however, we need to address the elephant in the room. Depression.

Freelancing seems like an ideal dream job. Giving up the rat race of ordinary jobs to create your own timetable and earn money as a freelancer looks perfect. Freelancers also get to avoid irritating colleagues, unnecessary meetings and office politics.

The truth is, freelancing is a tough grind. The work can get tedious and extremely exhausting.

A number of global surveys on freelancers have been conducted and studies prove that freelancers are more likely to suffer from anxiety and depression.

When you look at it from the outside, their flexible job status should not lead them to depression. In this article, we’ll reveal some of the reasons why freelancers are tormented by depressive thoughts and how they overcome this and get better.


Working from home on your own all the time can easily lead to depression. A number of freelancers are often closed off in their homes or in their rooms working with no healthy human interaction. Working is good and productive but a lack of constant human interaction definitely contributes to depression.

What many people may not realize is that the annoying colleagues and the office gossip actually adds a lot of structure to your life.  For millions of people, the daily office routine forms the basis of their social life. Working at home, all alone for long periods of time can get lonely. Depression slowly seeps in and you could be flustered, sad and upset all the time.

The simplest way to tackle this is to take a break after completing an article or any task. While on break talk to your family members or a friend. Take a short walk and interact with anyone you may know. Over the weekends plan an outing with your friends and family. Ensuring that your social life is active and healthy will steer your mind away from depressive thoughts and will contribute to increased productivity at work.

Payment Issues

The freelancing industry definitely has some scammers. A number of freelancers have been tricked by clients into doing their work only for them to disappear as soon as you present the final work. Then there are clients who avoid sending payment for months forcing you to constantly contact them reminding them about your invoice. Such situations ultimately contribute to anger and depression. When you spend a lot of your time and energy completing a task, and you don’t get paid, it makes a freelancer’s life much harder.

There Is no easy way to deal with this kind of setback. Before working on a project, however, it is advisable that you do some research on the client. Talk with other freelancers who have worked with him, learn from their experiences and find out more about payment and non-payment scenarios.

No job security

The sad truth about freelancing is that your job can end at a moment’s notice. The clients you are working for can simply decide to end the contract or close the project. This could be because the client has ended up in deep financial troubles or your client has chosen to replace you with a cheaper freelancer. This situation is definitely one of the largest contributing factors to the depressive state of a freelancer.

In the freelancing community, there are no set guidelines or rules that protect a freelance writer. To ensure that you don’t end up in such situations you will have to create your own rules. You can negotiate a deal making sure that your client is aware that in case he may want to close the project in between, you will have to be compensated for time and energy already spent. The deal should be able to increase trust and transparency.

Most importantly, start saving money that will help cushion you financially.

Long gaps between gigs

Every experienced freelancer has witnessed firsthand how unpredictable the freelance industry is. There are times when you are overloaded with a ton of work and then there are moments where you may experience weeks or even months without any new projects. During this time being impatient and scared is quite normal. You may stay up late, worrying and bidding for new projects that are underpaid. Your mind will run wild with a series of negative and depressive thoughts.

The best way to get through this gap is to relax and always be optimistic. The gap will be short-lived, so take the time to do all the things that you had been putting off. Spend time with your family and friends, work out, travel and prepare for your next big project. Do not ruin your reputation acting like a desperate fellow.

Seek professional help

 As a freelancer, your mind acts as your primary tool of work. Ensuring that you are well rested, psychologically healthy and alert is one of the best ways to avoid depression. Inculcating the tips given above is also important in your freelance career.

If the tips above don’t work and your mental health continues to deteriorate, do not be afraid to ask for help from a professional therapist. Your mental health is very important. Listen to motivational talks and take part in mental therapy activities. Dealing with depression and anxiety is not shameful and attending a few therapy sessions can do wonders and help you build yourself again.

Have you ever had to battle depressive thoughts in your freelancing career? How do you deal with depression as a freelancer? Let us know in the comment section below.

1.      Advertising/ copywriting

An advertising copywriter is tasked with generating content for advertising campaigns, promotions, and brochures. They should be able to produce precise yet influential messages. Advertising copywriting involves producing exclusive content for common subjects.

Advertising copywriters are ideal for you if you are aiming at maintaining or promoting brands. If you are an aspiring advertising copywriter, you can produce content for web home pages, landing pages, or online advertising agencies.

Advertising copywriting jobs can be found in various freelancing websites. In addition, copywriters can cold pitch. This is the process of sending promotional content directly to prospective clients.

2.     Technical Writing

Technical writing is developing content aimed at describing, giving instructions or directions on complex subjects. A technical writer is usually tasked with writing complex stuff in simple terms in order to make it easily understandable to the ordinary reader. A technical writer produces various types of content such as;

  • Manuals
  • How-to informational content
  • Guides
  • FAQs

An ideal technical writer should be; meticulous, accurate, efficient, analytical, and a sequential thinker. They should be able to generate coherent content for the sake of non-technical readers. 

In technical writing, many times one is required to have prior academic knowledge on the subject matter. E.g. when writing on engineering subjects, a background on engineering would be helpful.

3.     Social media writing

As the word suggests, this type of writing involves generating social media content. Good social media content should capture the reader, stimulate conversations, and lead to action. A good social media writer should be able to;

  • Understand when and how to utilize questions, links, hashtags, authoritative statements, and polls, in order to attract and maintain a massive following.
  • Generate customized content that resonates with the needs and characteristics of diverse social media platforms.
  • Know the peak posting times and frequency for different social media platforms. This augments interactions.
  • Have basic knowledge on how to operate multiple touch content features. This comes in handy especially because sometimes, many conversations that begin on social media provide content for various types of media such as community forums and company websites.

A social media writer is tasked with generating and regenerating irresistible social media graphics and posts. Many times, companies lack adequate bandwidth or internal competence to accomplish these tasks and they have to outsource.

4.     Business Writing

Business writing involves tackling reports, press releases, business proposals, advertising content, speeches, and pamphlets.

5.      Grant writing 

Grant writing involves finalizing a funding application procedure catered for by an organization such as a foundation, a government department, trust, or corporation.

A good grant writer should understand his target audience, and customize the content accordingly. In addition, he should be organized and meticulous.

A grant writer should ensure that their content conforms to particular preconditions of the grant allocating firm. Remember that grants come with tight submission deadlines. They should therefore, be timely enough in order to maximize a company’s chances of winning.

Grant writers are tasked with understanding a company’s vision, mission, objectives, and details, and using the same to generate a captivating proposal.

6.     Periodical Writing

A periodical writer can also be described as a newspaper writer. With the advent and popularity of the internet, periodical writers can now promote and sell their content promptly and with ease. This has revolutionized the news writing and delivery industry, with writers able to update readers with events as they happen.

A periodical or newspaper writer must be impartial and objective. Editorial writers also fall in this category and are tasked with analyzing various circumstances such as current affairs, economic, and political happenings. Periodical writers can also give reviews on books, movies, and music.

7.     Influencer Content

Influencer writing focuses on authoritative people as opposed to the target market.

In this case, companies identify people who have an impact on prospective buyers and launch marketing procedures around them. An influencer does not have to post content on your company’s social media pages. However, they promote the content to numerous people across the divide.

An influencer is someone who has a massive following on their social media platforms and is tasked with giving your content and brand the ultimate credibility. Influencers should understand their area of expertise, be passionate, and trustworthy. In addition, they should possess the strong motivation and the absolute power of positive thinking.

8.      Instructional Writing

An instructional writer is usually tasked with generating educational content which may include; online tutorials and lessons, textbooks, online courses, test questions, examination, and tutoring materials.

Some organizations require instructional writers to operate both writing and course development, while others require proficient people in a specific field to design suitable instructional content.  

9.     SEO Copywriting

SEO writing plays a major role in enhancing a website’s visibility in search engines. If a website has good content and is well optimized, it will appear in the first pages when individuals search a topic in its niche.

This increases traffic towards the website mainly generated from search engine users. SEO is especially important for sites seeking to get a massive audience and traffic.

Currently, search engine optimization content writing job opportunities are in high demand. Therefore, having basic knowledge about SEO increases your chances of getting hired, and guarantees the employer valuable input and brand success.

An SEO writer should be able to integrate phrases and keywords within the content to augment search benefit. Having keyword research knowledge is an added advantage.  

10.  Ghostwriting

A ghostwriter is an individual who writes books, articles, blogs, and other writings on behalf of someone else. In this case, all the credit goes to the employer.

A good example of ghostwriting would be various books series and autobiographies. Many popular individuals hire ghostwriters to write their autobiographies.

Ghostwriters should possess various traits which include;

  • Discretion. They should adhere to the contract arrangement and respect their client’s privacy. This restricts them from revealing client information without prior authorization.
  • Organized, enthusiastic, and experienced in the specific niche
  • Versatile, innovative, and have excellent interviewing skills.

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